Tube escalator campaigns

Some tube stations now how new, longer panels on their escalators that look like the image below, which are more attention grabbing. Such as this add for Mary Poppins. It gives more room for eye catching imagery.

https://www.instagram.com/p/BxccT-cFbrR/?utm_source=ig_web_button_share_sheet 

This is an interesting one by Sony Bravia which actually won a Gold World Medal win at the New York Festivals Innovative Advertising Awards. I liked the way each panel flows from one to the other with the bouncing balls as they create a flow. 

This is also one which shows a clever way to make each panel video flow onto the other. With Rocky Balboa actually running up alongside the escalator.